Is your WordPress CMS site GDPR compliant?

Is your WordPress CMS site GDPR compliant?

As we’ve already covered in a previous article, GDPR, or General Data Protection Regulation, will come into effect on 25th of May 2018. We’ve talked here about what personal data means, what a collector and a processor mean and why GDPR has come into existence.

Now we’re going to shift our focus towards what a business or organization can do in order to be GDPR compliant.

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What is GDPR and why should you care about it?

What is GDPR and why should you care about it?

First of all, let’s begin with a couple of general information on what GDPR really is. GDPR, General Data Protection Regulation, is a new regulation, created by the EU so that people can have more control over the information that they are sharing and how their personal data is going to be used. All in all, it toughens the data protection legislation. A secondary purpose could also be the fact that the EU wishes for businesses to operate in a clearer environment. The GDPR will come into effect on 25th of May, 2018, in all EU member states.

When it comes to personal data, the European Commission defined personal data as being “any information relating to an individual, whether it relates to his or her private, professional or public life. It can be anything from a name, a photo, an email address, bank details, your posts on social networking websites, your medical information, or your computer’s IP address.” (europa.eu/rapid/press-release_IP-12-46_en.htm)

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Using Analytics to Improve Your Website

Using Analytics to Improve Your Website

Website analytics are there to help you track and measure various parameters of your website. But, they can also help you ensure that your website is completely optimized in every aspect – including layout, speed, SEO, and more.

For example, with Google Analytics you can create many different reports to help you understand the health of your website.

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Turning Traffic in to Adsense Traffic

Turning Traffic in to Adsense Traffic

If you’ve been running AdSense ads on your site for quite a while and you feel that you aren’t making as much cash as you could, in 99.99% of cases you’re right. Most people feel frustrated that they cannot generate the revenues they expected, and this is down to traffic levels as well as click through rates.

There are many ways to turn traffic into AdSense traffic and here is a short list of them with a description for each.

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Text versus Graphic on Adsense

Text versus Graphic on Adsense

Google Adsense provides advertisers and publishers with the opportunity to place adverts in both text and graphic format.

As advertisers decide to put Adsense into their website over banner advertising, the question still remains. Which is the best for advertisers and which is the best for publishers?

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Social Media Analytics

Social Media Analytics

One thing that is hard to do sometimes is to interpret what actions mean on social media. The fact is, not all actions even matter. It’s important to know what matters and what doesn’t. It’s also important to know what everything means or potentially means based on other factors and the goals you set. Below are some important questions to consider.

* Leads – How many new leads did you get from the action you performed? If you set up a freebie guide and marketed that, how many people signed up and downloaded it? If people downloaded a freebie, how many who did that took further action?

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Getting Started With Adsense

Getting Started With Adsense

A very important element in the rapid adoption of AdSense is that it has been very easy for publishers to get the ads on their site as quickly as possible.

Integrating AdSense in your website takes only a few minutes, and you can be on your way with one or more nicely integrated AdSense ads.

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Adsense – Pros and Cons

Adsense - Pros and Cons

You have that site on-line for quite a while, its generating a good number of hits every day and you’re thinking whether or not to use AdSense advertising on it to make it generate some form of income.

Well this is a description of the pros and cons of this approach to Internet advertising. AdSense has definitely hit the Internet like something from another planet and people are very excited about it everywhere. There are negative aspects to Adsense and alternatives to consider.

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SEO for Adsense

SEO for Adsense

If you’ve been using Google’s AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income.

But who do you do this? Well, the major way you’ll get visitors to see your website (other then using AdWords, which is encouraged as well) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.

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What is Google Adsense?

What is Google Adsense?

If you look at the Internet a few years back, you’ll see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper.

You’d enter a site, and in some location you’d get to see a banner (often these were quite numerous and very large), which would present and ad for whatever company was paying for adds on your space.

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